solidity that once “risk and prevented from boarding the boat coming new technology: mobile devices and the different forms of communication, “according to Jesus Elias, business consultant for Global 1000 companies in the U.S., Europe and several South American countries.
During his presentation at the 23rd Meeting of GeneXus, the expert said that in the case of BlackBerry, a company that benefits from hardware manufacturing and business services, had a very important market share during the year 2010, now its domain is reduced to a minimum and the numbers do not lie.
The latest news was the sale of the company to a consortium Fairfax Financial four thousand 700 million dollars and laying off 40 percent of its employees.
“This is no accident or surprise, and for the second quarter of this year were demonstrating serious complications with a fall of 49 percent in sales and losses of $ 956 million, because the Z10 , its flagship smartphone was unsuccessful “.
The analyst believes that the arrival of the BlackBerry Messenger (BBM) was late, “because now that company users are eager to change their platform and when they find out that this communication application is already Android, are convinced to take the plunge. “
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But there are other interests, according to Elijah, “a few months before the total sale, the board of directors of BlackBerry suggested that if one day the company is sold or transferred, be given the director of the firm 55.6 million dollars. My question is what would interest someone to save the stock if you are to have that kind of money “.
This Finnish company, who lives hardware, found his executioner at the time despised smartphones for their high costs, but did not have that subsidies exist and that it offered the Apple device was far superior to what was known so far in the market.
The second mistake that Nokia was the adoption of Windows Phone operating system, according to the specialist, should adopt a combined system as platform ecosystem Microsoft has not tested and many people still relate with the complexity of Windows Mobile.
The result, selling smartphone division by 5 billion and $ 2 billion more for the patent law for 10 years. In addition to payment for 25 million dollars that the Finnish company Elop awarded for closing the transaction.
This was stable thanks to the dominance of the PC, but when consultancies such as IDC figures reveal where you see a drop in marketing computers 10 percent, the U.S. technology giant began to worry.
“For applications processors such as Google Docs are reducing the presence of Office on the market. Whilst Windows diminished its success due to the mobile market niche that was underserved by the current president of the company Steve Ballmer, “Elias said during his presentation.
Currently, one of the products that Microsoft holds in the market is the Xbox, however, the big bet by the company of Bill Gates is the new operating system Windows 8.
platform that created confusion among users as it was too radical change from one version to another, plus it matched the complexity of Windows Mobile, it was complicated to use.
This caused a conflict within the ranks of the company, in addition to decreased market impact Surface tablet, same that caused losses of 900 million dollars for unsold inventory.
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“The bottom line for all these technology companies and entrepreneurs even being born is that it is important to take risks and go for what’s coming in the future, even if you have to sacrifice and give up kind of business that we are doing this to make money, because the future is not what you have now must try to keep evolving, “concludes the exponent Jesus Elias.
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