The failure of the ends of burying Z10 Blackberry - Digital Economy

The Z10 has become a phone repudiated. Vodafone franchises have started out of its supply and Movistar are struggling to deliver the phone if a user requests it.

Phone, which does not have 4G in its Spanish version is in the bowels of the sales of many phone shops. “We have virtually no customers interested. So do not sell it nor do we want to sell it in the future, “says Trade Manager Vodafone store of l’Hospitalet (Barcelona).

” Not in store, because it has no outlet. If someone does not ask, we can apply to the center. Maybe it in 10 days, “a commercial street Movistar Cea Bermúdez de Madrid.

Latin unique faithful feud

Only the Latin American audience, loyal to the messaging system of Blackberry Messenger, expressly requested model. “They are usually the only Dominicans customers calling the Z10. Do not get used to Whatsapp and other Android free systems, “explained Vodafone commercials.

A few weeks ago, Blackberry announced the layoff of 4,500 employees, 40% of its workforce by the weak results Sales of the Z10, a phone with a 4.2 inch multi-touch screen, dual core processor at 1.5GHz and 2GB of RAM, but fails to convince.

Blackberry maker has passed to have a market share of 40% four years ago to just 3% in 2013. In the third quarter of this year, only managed to sell 6.8 million handsets, a far cry from the 70 million Korean Samsung and Apple 31, the two major manufacturers that have overshadowed.

Executives disoriented

Disorientation of senior executives is identified as one of the main causes for the crash. A former presidents of a major Latin American operator illustrated with an anecdote. “We went to a presentation in Ontario, Canada. On a sheet of our discussion we said that 80% of the mobile market in the world was prepaid. And then the company’s chief financial officer interjected that we were wrong in the presentation, that 80% of the world market was postpaid. They had no idea as basic data like that, “says the executive.

New managers do not hide that the company is bad but says” it’s on the right track. ” In its fiscal first quarter, the company reported 84 million euros in losses. But with the poor sales of the Z10, the company accumulates inventories and expects this quarter revenues fall by half.

The sale

The company is officially for sale and the Chinese manufacturer Lenovo is studying the books to analyze if you buy the whole company or parts. Cisco, Google and SAP are also potential buyers, according to market analysts explain.