How close would be the end of BlackBerry - Vanguardia Liberal

just met figures show, for most analysts, that the margin of action, or reaction, BB would be in the least possible against its competitors.

Earlier this year, Research In Motion, RIM, the Canadian company that developed the successful BalckBerry, had already many months into trouble and poor performance were constant urgency when taking drastic decisions and began to make changes in the control dome itself, renewed its leadership team and hired Throsten Heins, as CEO.

certainly Heins came with all the pressure on his shoulders, for he had very little time to recover much since especially the last quarter prior to the engagement had been almost definitive BlackBerry. But the man accepted the challenge and vowed to stop the fall of the flagship company in the history of cellular telephony.

But it did

multiplied efforts, innovations are tested, came to market with new proposals, but apparently the fate of famous BB was cast. The recent data seem to announce last week, once again, the end of a company that just five years ago seemed unbeatable: the Canadian company officially announced it lost $ 965 million in the second quarter of fiscal 2013.

Despite the bold plans outlined in the last year and a half, they lost almost a billion are the worst quarterly performance in the history of Blackberry, the inventor and pioneer of smart phones are now the undisputed rulers in the market for these devices.

What seems to explain the paradoxical situation, experts say, would be a factor of overconfidence on the part of the company did not expect or did not give enough attention to the risks that put him in front, when they were the masters and gentlemen in the world and when the newly elected U.S. president, Barack Obama, looked almost legislatiuva reform can continue to use your BB in the White House.

Great competitors

So whether or not by a factor of pride, BlackBerry time to time had to face the competition that raised huge Apple with its iPhone that caused a stir orbital and gave a sort of knock out in the first round to hitherto invincible champion who, apparently, never recovered from that first hit.

BlackBerry

had started the story, but others were overcome. Apple made it look like a company without ideas, a bit conservative and soon phones with Google’s Android operating system altogether more flexible market, RIM then left the room for maneuver in cramped upstairs had a team since very high quality and price as iPhone and down and practically universal system like Android Free: an equation very difficult to resolve favorably for Canadians.

response was slow and finally proposed a new BlackBerry Operating System, BB10, but the data show that new acquaintances was a failure. The same company recognized that million units this OS phones were left in the windows or were sold at discount prices to reduce inventories. Therefore, today almost no doubt that this was the last attempt to BlackBerry for his recovery, and that his time has expired.