BlackBerry refuses to die - Voice of America

The Canadian manufacturer of BlackBerry smartphones says that will not disappear, but rather, are reinvented to strengthen its market position.

“You can continue to count on BlackBerry” was the message sent the company to its customers through a strong advertising campaign in the United States.

“We have substantial amounts of cash and no debt balance,” argued BlackBerry in his letter, noting that the group is being “restructured with the aim of reducing by 50% its spending in order to become a highly effective organization.”

BlackBerry still has 70 million users worldwide, although the Most are customers using older models of their phones, especially in Latin America and parts of Europe.

Your new BlackBerry 10 operating platform, expected sales failed, and the migration of users other platforms like Android and iOS, seems unstoppable.

However, BlackBerry announced the presentation of new products early next year, and their managers claimed that despite the millions in losses to the company, still has with $ 2,600 million in cash, so they are far from thinking in decommissioning.