| @ 13370N3 | Madrid | Updated 01/10/2013 at 09:51 pm
malfunctions and not safe, but we can not use. Why? Very simple: because no longer use it. There are alternatives, but in Spain this application dominates the market and can be found in virtually all mobile iOS, Android, Windows Phone and BlackBerry. It was not always so.
Canadians have their own courier, who for many years was, by the physical keyboard, one of the reasons that made BlackBerry a terminal (then, RIM). However, the application lost relevance, as they lost the business phone, and gradually lost ground against other similar tools. Its main advantage, security was not enough to compete against platform options.
There were many rumors over the years, but until May 14 of this 2013 BlackBerry not announced what we all expected: BlackBerry Messenger would iOS and Android . The firm was in a delicate situation but while competing with Windows Phone as the third mobile OS and could not ignore that your application is one of its main assets.
arrival of BlackBerry Messenger has suffered several delays . The latter, on 21 September, when the flood of registered after the app leak prematurely caused the company had to postpone the official launch. At the moment there is a new date, but should not take long, despite the turbulent situation in which the company is after receiving a takeover bid by the consortium Fairfax Financial.
When it will automatically become one of the best alternatives to Whatsapp. BlackBerry Messenger does not have to prove anything, because it has, and has a devoted audience and expectant. Yes, you’ll be faced with two challenges: to hold infrastructure and, above all, to get the market’s interest. When the application leaked recorded over a million profiles in 8 hours , but it is a paltry number compared to those managed Whatsapp. In this sense, it has the advantage that the domain of this service is not comprehensive and in countries like the United States has little relevance. In any case, have a long way to go.
Other rivalsAlso, do not forget that most opponents will encounter along the way. The more noise that has been made in recent months has been Line, who took very good a time in which failed servers Whatsapp much.
Japanese company offers virtually the same, but with the possibility of using a desktop version (ie can be used from the computer) and with stickers. These huge emoticons have two functions. On the one hand, express emotions with images that range from the hilarious to the incomprehensible, on the other, away rumors and gossip: no one thinks that Line sells personal information, because everyone knows that their income comes from the sale of ‘stickers’ or agreements to launch lines sponsored stickers.
may seem silly, but as it’s a little silly that seduced Facebook. The social network with more users worldwide had always been an alternative to Whatsapp, but with its renewed messaging application, it is even more. It can also be used and is also cross platform stickers. The problem is that Facebook raises suspicions and there are many people who do not want to create a profile or use it to their conversations. The NSA spying has not helped improve the image.
So, the situation is complex, but not impossible. BlackBerry Messenger has what it takes to become not only a rival of Whatsapp, but in the application to beat. But this has to prove he can do it and, moreover, must achieve at a time when its future is unknown.
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