BlackBerry is not for everyone - unocero

not quite understand the fascination of people and some journalists of technology companies want to kill. I guess it is because it sells more negative note lynchings are more popular in casual conversations. This is the case of BlackBerry, formerly called Research in Motion (RIM), the Canadian manufacturer of smartphones and tablets with proprietary operating system.

This company managed successfully inserted during the past decade in the first mass-market smartphone users dominated by Nokia, and these users were mainly business segment. However, the smart phone category multiplied and made room for general users. The popularity and BlackBerry business scale reached meet global demand for smartphones, particularly in emerging markets for mobile telecommunications networks as advanced given the infrastructure servers that this company has.

And was not until 2007 with the launch of the first iPhone and later in 2009 the first Android devices that intensified competition and new options users had smartphones.

The advantage of focusing on the management and security of emails under the push protocol, meaning that users received notifications in real time each receiving an email. Additionally, your messaging BlackBerry Messenger (BBM) pioneered the only unlimited communication between your devices. Remember that Whatsapp, the cross-platform mobile messaging system, reached 2009.

Specialization BlackBerry in the enterprise segment resulted in the creation of their software package BlackBerry Enterprise Server (BES), which allows more control of the devices and information companies handling sensitive data.

then international best practices on managing corporate devices evolved into policies that allow bring your own device (BYOD for its acronym in English) and, therefore, the mobile platform compatibility would be essential. Thus parcels launched its Blackberry BES for major mobile operating systems becoming an interesting solution for the needs of medium and large businesses. Now we are on the threshold of the launch of BBM to iOS and Android, which shows a more open attitude of the company against the new competitive ecosystem.

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Rojon Gonzalo Thus, research director of consultancy The CIU, said that “even though the BlackBerry market share in the world is falling-in some places faster than in others, the equipment manufacturer is still setting in for the corporate business niche still requiring the type of security and only offer BlackBerry services. Even the rest of its competitors has tried to position a product or business service without success. ” The same company a statement issued this week to all its customers, partners and fans

While BlackBerry products and services do not have great popularity today or penetration among more intensive smartphone users, for any reason you should think about dying company. Just not aimed at the same consumer market for medium and high but a specialized segment.

In short, “without doubt, the duo more affordable devices corporate services to meet the manufacturer remain in play for a few more years,” said Rojon.

we expect in the coming months a restructuring of the Canadian company announced changes given the staff cuts and rumors about the intention of some investment funds, former executives and the latest manufacturer Chinese Lenovo, to seize control of the company.