two weeks ago, BlackBerry announced something that had been talking for some time: a possible sale of the company. Makeup under “seek alternatives, which could be the sale of the company”, this announcement placed on the table that is undergoing profound crisis BlackBerry despite efforts BB10 . Whenever we talked about the future of the company has considered the possibility of their split in a joint hardware and other services focused , in fact, the services have always been strong and the launch of BBM for iOS and Android was a good example of this. Precisely BlackBerry Messenger is one of the differential values ??of the company, a service that has attracted the attention of Samsung and, according to the Wall Street Journal, could materialize into a spin -off BlackBerry .
BlackBerry Messenger as a subsidiary
BlackBerry
as an affiliate BBM BlackBerry , a pretty interesting when you consider that BBM is perhaps more powerful service that has this company today . Secure communications or a large user base in Latin America are some of the values ??of one of the first mobile messaging services to hit the market and that was a big BlackBerry spearhead to enter the market and make their corporate devices were in the hands of users who did not have to be professionals or executives.
class=”alignright”> BBM could win in agility and responsiveness when compete with WhatsApp
The fact that BlackBerry is going to launch, theoretically this summer, on iOS and Android could be a good starting point to realize BBM Inc. (which could be the name of the subsidiary). What wins BlackBerry to decentralize the management of BlackBerry Messenger? To some extent, concentrate efforts a subsidiary or spin-off only in the service, you can achieve greater efficiency in the takeoff of the service or the incorporation of improvements. BlackBerry, for many changes you made in the months Heins holds the position of CEO, remains a great company in which decisions are not flexible and if you intend to compete with WhatsApp , at least you have with the agility, speed and adaptability to changes that have a startup .
BlackBerry, BBM for Android and iOS is an opportunity to demonstrate that the company is a good service provider, a spearhead to show your messaging service is good and in this Thus, opening the door to other services that are part of the BlackBerry ecosystem (for both businesses and individuals). In fact, engage users with Android and iOS BBM means, first, to avoid “leakage” of users and perhaps attract new users, over time, decide to embrace a BlackBerry terminal (for access to services and more advanced BBM).
According to the Wall Street Journal, this spin-off allow the service might abound even more and, for example, allow BBM could get to the Desktop and thus offer platform messaging service as complete as possible. A great opportunity to see if, indeed, BBM could become a profitable or at least sustainable with which to carry out a monetization strategy involving new revenues for BlackBerry.
class=”alignleft”> BlackBerry has before it a great opportunity as a service company
already monetizing Line service and over “mutating” into a kind of “teleshopping” stickers , games and, in the future, music, BlackBerry Messenger, however, was a piece that was included in BlackBerry services to customers who agreed (BIS), therefore, to open up to iOS and Android also will require some sources of revenues to the service can be sustained (and there are currently 55 million BBM users active over).
When announced BBM BlackBerry would be multiplatform BBM admit that I thought could be a powerful tool to drive BlackBerry 10, but the reality is that the launch has been delayed and BlackBerry is the fourth platform in terms of sales and continues to lose ground. Focusing on the service can be a good way to evolve the company, perhaps someone can see as defeat but, in my opinion, is better than reinvent die .
services, the future of BlackBerry
over a year ago have been talking about the BlackBerry division into two companies, one focused on the hardware and one focused on services. By sales, it seems increasingly clear that the hardware is strangling the company and leads to a dead end (though its terminals are excellent).
Focus on services can be a good way to save the company, either “in whole” or creating a series of spin-offs and affiliates. In particular, to be a subsidiary bet me very much, especially if the endow of agility and independence that the Wall Street Journal says it may be the best way to make a place in a market as saturated as that of mobile instant messaging .
BlackBerry class=”alignright”> can provide valuable services to iOS and Android
Although BBM for Android and iOS may seem BlackBerry’s first foray on iOS and Android, BlackBerry for quite some time ceased to be “an island” and understood that the world is heterogeneous. In the corporate segment, the BlackBerry has been offering solutions that allow you to manage iOS and Android devices or even provide email service.
Therefore, from the point of view of services, BlackBerry still has a lot to offer and I think, over time, have much to say in this regard.
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