giant of Canada, has been struggling in recent years against tough immense competitive world where smartphones desperately need buyers who sell their products.
BlackBerry reported a few days ago a monetary loss to distribute just over 2.7 billion devices (Z10 and Q10) worldwide for its first fiscal quarter, which the first term last June, and not complete sales goals. And although it is not really death for BlackBerry or end of the road yet, their shares in the stock declined in value by about 30% due to the loss reported. The company’s goal for the next few quarters has to be the become a company or brand as it is relevant to the market and try to reach the level of other major competitors that we know very well (Apple, Google, Microsoft, Samsung). And something has to change, fast and accurate, as the loss and devaluation of their actions mean that they are doing wrong and you need to focus on finding quick solution.
And this company has the potential for it is the owner of many valuable patents for smartphones, which is good in this competitive environment as well as having a high level of cash flow assets. Among its most valuable patents and which can take a considerable advantage is the new platform announced for iOS and Android security (called secure work space) and is meant to do that sort of thing, he wants to stay active in the market If not by the sale and development of devices. Also, BlackBerry is known for that, because it contains high levels and safety standards on their devices, which has given contracts, for example with the U.S. government, which used to date phones and BlackBerry platforms.
As I mentioned, not the end or the death of the company, it was once great, but if you need to get to work because the market is difficult, competitors are large and users, we will in the end send and mark trends, are the key, the key, to be born again and be successful, or stay up in the depths of the abyss, which is very close.
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