had an important appointment today the opening of its BlackBerry Live . This conference was the most important since its last event, which was no longer RIM and introduced its first BlackBerry 10 devices, and did not disappoint. The event left a new BlackBerry phone, BlackBerry Q5, and many notable news. However, there were also several new features that, at first glance, seem unlikely to be as important in the future of the company.
An example of this is BBM Channels , a form of go marks in the messaging application, so to speak. While it is a tool that can be useful for several companies, so far not one of the pillars of BlackBerry. But yes there are other important news for one reason or another. They are:
BlackBerry
Q5
Although not yet know many details of the phone submitted at the last event of BlackBerry, Q5 will have the primary task of carrying BlackBerry 10 to emerging markets . Several months ago the company promised to remove all ranges devices and with this launch has taken the first step.
BlackBerry
Q5 has a touch screen of 3.1 inches and physical QWERTY keyboard. Furthermore, although it is focused on increasing its presence in certain countries, the company has endeavored to publicize it as a device “youthful and fun” which is available in a wide range of colors. That is, it can also serve as input terminal operating system, although this would need to put an for sale in countries like the United States or Canada, where so far no release date.
Where did the phone will be available Europe, Middle East, Africa, Asia and Latin America . Specifically, from July. In several of these markets the Canadian firm still has a certain quota, so the arrival of a terminal affordable BlackBerry 10 will be good news for the platform.
BlackBerry Messenger for iOS and Android
At last, after many rumors, the instant messaging application for BlackBerry will come to other platforms, iOS and Android, this summer . Therefore, there will be a major new rival in this market, currently dominated by Whatsapp, but in which there are other major players such as Line.
Initially available only messaging itself, but later come other functions, such as video call . And once the process is complete will be a platform to keep in mind and with a user base large enough to not have to start from scratch.
The question is whether this will be enough to win or if you stay in a very relevant third or fourth. Contrary is the delay, in favor, its reputation as a secure and reliable and since summer, multiplatform. Yes, it would be strange were to other operating systems that are in direct competition BlackBerry 10. So Windows Phone users should not have too many illusions , since its platform was not even mentioned during the presentation.
intervention Alicia Keys
BlackBerry creative director, Alicia Keys , also took the stage at the opening conference of BlackBerry Live. And although no details on his work for the company, but did a important defense role of women in the world of technology and was quite critical with little presence in the upper echelons of the companies.
The truth is that it was ironic that she was responsible for giving this speech , it was not related at all with your post. But it is also true that, precisely for this reason, it made more sense that Keys was therefore left in a better place to BlackBerry.
In any case, this intervention reinforces the idea that in signing want break completely with the way they did things . Traditionally it has been considered that the company has been one of the most resistant to change (the best example is his supposed rejection of the idea of ??including cameras on their phones).
As we have seen, these three keys have two things in common. On the one hand, can be very positive for BlackBerry short, medium and long term. But on the other, may have come too late . So we have to wait to see what the consequences are.
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