The Q10 Blackberry sales greatly exceed Z10 - RedUSERS

Contrary to what happened with the Z10 , whose acceptance was rather warm, the Q10 seems destined to be a success for Blackberry . The initial application of this model suggests that the impact will be much greater result announced by several analysts. Blackberry CEO, Thorsten Heins , said that sales were going very well and the company is expecting to sell many tens of millions of units.

Mark Sue , an analyst at RBC Capital Markets, said the combination of the new BB10 operating system and QWERTY keyboard could start a refresh cycle within companies. Reports on the physical keyboard has been very positive Q10, also stressed the browser speed and interface.

According to Sue, the Q10 econtrará a lot of business users in the field and those who use much messaging services. The success of this model could also be linked to the limits of the impact of the Z10 and the intense drop in sales that has suffered over time. Many Blackberry users have avoided going over the first model pending the release of this new smartphone .

Sue predicts that the amount of fresh, BB10 OS devices will reach 2.75 million in the second quarter, surpassing the 2 million the first. However, the estimated total of 10.7 million for the whole year would not suffer variaciones.Esto reinforce the idea that what has occurred is more a “trasnferencia” of users from one model to another and not a brand adoption.

influential factor for Blackberry are the times that companies are to renew their devices. The banks and government agencies in particular have delayed any implementation of BB10 until the Blackberry Enterprise Service (BES10) was launched. This service is expected for May.

Q10 was first launched in the UK, the strongest market for Blackberry. In May come to Canada and the United States and in those countries where we can see if the predictions and projections are confirmed or not. Canada could be a simple step, since the brand is very strong in his homeland. The price of the new smartphone would be around U $ S 199 in Canada and come to U $ S 250 in the United States.

Sources: Financial Post, WSJ