BlackBerry is no longer leading the dizzying and innovative smartphone industry but the company, whose devices with the concept of email on hand once revolutionized the industry, now seeks to extend its influence to mobile services.
The shift in focus was hard to ignore the Blackberry annual conference in Florida last week, even though the ads on a new advanced phone model and the company plans to offer the popular instant messaging service BlackBerry Messaging (BBM) to other platforms.
The company, whose offer BlackBerry Enterprise Service (BES) has long allowed customers to manage BlackBerry devices within government and corporate networks, is now extending this feature to allow customers to manage devices that are not brand Blackberry.
also offering secure independent data which devices use the client.
“The announcement is made more fascinating than its strategy of offering a secure infrastructure across devices and secure devices with iOS and Android operating systems in addition to BlackBerry devices,” said Yaacov Cohen, head of Harmon.ie, a company that gives users access to corporate collaboration tools like IBM Connections and Microsoft Office 365 through a series of operating systems.
Although the decision had been anticipated for some time, the official launch of BES 10.1 paves the way for enterprise customers to initiate the updates in the second half of the year, a development that could also boost sales of the new line of phones Company advanced Blackberry 10.
Because
sends information through proprietary networks and open channels, BlackBerry has been known for a long time between government agencies and corporations for its strong security features. Its unique new solution called the attention of these customers even though rivals such as Apple Inc and Samsung Electronics seek to dominate the sector.
“I see BlackBerry as a provider of infrastructure for mobile computing,” said Cohen.
“When things look from this angle, given the enormous need for a secure infrastructure, then the position of BlackBerry can be a full leadership, similar to what Microsoft did for the change to personal computing”, said.
During the conference
BlackBerry Live in Florida, the company also outlined a bold vision for the operating system BlackBerry 10 operating its new line of devices.
“BlackBerry comprising (a mobile communications industry) better than none.’s in our DNA,” said CEO Thorsten Heins to about 5,000 delegates.
“We live and breathe the mobile communications industry and BlackBerry 10 is built as a platform for the sector.’re committed to making BlackBerry 10 mobile platform will lead the industry into a new era of mobile computing,” he said.
However, the success of this plan depends largely on how well it is received the new line of BlackBerry devices.
reports on sales of new phones, led by Z10 touchscreen devices so far have been mixed with some analysts pointing to strong sales in the UK, Canada and the Middle East, and others to a weak response in the United States.
BlackBerry
expects its platform to become the third largest market.
(Reporting by Euan Roche. In Maria Cecilia Mora. Editing by Vicki Allen)
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